The Future of Banking Services
Edited by Jaakko Aspara, Risto Rajala and Virpi Kristiina Tuunainen
I read the book The Future of Banking Services for our book assignment. It is a rather comprehensive piece of literature that covers a lot of topics concerning the future of banking and which features the banking services will include in the times to come. It was published in 2012 by the Aalto University of Economics in Helsinki.
The book starts off with the chapter Special Report – The Future of Banking Services from the Consumer Perspective. It introduces a study of the possible roles of banking in our everyday life in the future. The editors made a study that was made among young people in several countries. One of the main observations made was that the young customers appreciate a good, trusty relationship with the bank and its personnel. They look for long-term relationships with banks and put a high value on trustworthy, expert personnel. Efficiency and creative solutions are also highly valued characteristics among banks and their personnel.
The study was made from the customers’ point of view, and the main goal was to investigate the attitude of young customers toward banking services. The editors also wanted to outline what the future of banking services could be like. The rest of the book is a report of how the results of the study practically could be implemented; personalization of services, building of long-term relationships and innovative banking solutions.
The study was made from the customers’ point of view, and the main goal was to investigate the attitude of young customers toward banking services. The editors also wanted to outline what the future of banking services could be like. The rest of the book is a report of how the results of the study practically could be implemented; personalization of services, building of long-term relationships and innovative banking solutions.
-Mikael L
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