The Future of Banking Services

The Future of Banking Services

Edited by Jaakko Aspara, Risto Rajala and Virpi Kristiina Tuunainen

I read the book The Future of Banking Services for our book assignment. It is a rather comprehensive piece of literature that covers a lot of topics concerning the future of banking and which features the banking services will include in the times to come. It was published in 2012 by the Aalto University of Economics in Helsinki.

The book starts off with the chapter Special Report – The Future of Banking Services from the Consumer Perspective. It introduces a study of the possible roles of banking in our everyday life in the future. The editors made a study that was made among young people in several countries. One of the main observations made was that the young customers appreciate a good, trusty relationship with the bank and its personnel. They look for long-term relationships with banks and put a high value on trustworthy, expert personnel. Efficiency and creative solutions are also highly valued characteristics among banks and their personnel.
The study was made from the customers’ point of view, and the main goal was to investigate the attitude of young customers toward banking services. The editors also wanted to outline what the future of banking services could be like. The rest of the book is a report of how the results of the study practically could be implemented; personalization of services, building of long-term relationships and innovative banking solutions.

-Mikael L

Links on banking service design

By simple googleing I found a bunch of interesting websites and articles on banking service design:

Service Design For Innovative Banking (Rhaglen Dylunio Gwasanaethau Service Design Programme blog)

Storyboarding For A Banking Service (Service Design Melbourne)

Service Design For Banking (Blog: interaction design)

Bringing Service Design Into Retail Banking (Blog: Birds on a W!re)

Designing The Future Bank For The Digital Era (Sabadell slideshow)

The Big Broken Bank Rebuild (Article: The Guardian)

7 Ideas For Innovation In Banking Services (meld STUDIOS)

/ Jasmine

Picture from here.

Global Service Jam

As our topic this year will be about "banking service design" I thought it would be good to share my experience of service design to you. GSJ is a happening that I participated a while ago with service design as the main theme. It's a worldwide happening and you have a time limit of only 48h to have an idea ready. A good collection of videos based on service design and it can be good to watch to get a grip and see examples of service design.

Videos from Finland and other parts of the world: http://www.youtube.com/user/ServiceJamTurku
The blog from the happening in Turku: http://servicejamturku.wordpress.com/

// Micke

Website

Service Design and Technology in Retail Banking

http://www.imacor.eu/Service_Design_and_Technology_in_Retail_Banking.html

Second working day

Hello! We had the second working day on Friday the 15th of March in Turun AMK. In out group there was just me and Henri attending at first so the first part of the day we worked just the two of us. After discussing and drawing mindmaps and stuff we got a little bit more ideas on the actual project and what "Banking Service Design" is. Service design is about designing a new service och producing a new concept for an company that need renewal in their service. It's about making the service memorable, amazing and make it work in a new innovative way for the company. After having a little presentation about our company to the other groups and telling about our biggest challenges and so on we had a lunch break.

After the break we continued and now we had another team member joining us. Before we started working the course leaders told us our group has been remodeled and some people are going out and some people in. We're still six people in our group, but with other faces. We began discussing the books we had brough with us and decided on which ones we want to read for the course. Then we made up an "action plan" for the course and decided on meeting dates and stuff that has to be done before the next working day. Well, that was pretty much it!

/ Jasmine

Our poster about Aktia. Info found on the internet and on aktia.fi

http://www.service-design-network.org/readinglist

I found an interesting web page, the topic of Service Design. I wanted to share this with you guys ;)

See you on Wednesday,

Laura