Slow but
steady our group is heading to the finish straight. The team has developed
plenty ideas using different tools of project and innovation management.
The first
task was now to sort the ideas and group them as well as to figure out the most
important and creative ones. For this purpose every member of the group has
created his TOP 5 list of ideas which will eventually lead us to the final list
of ideas to be illustrated by our presentation.
Secondly we
had to think about composing the presentation itself. Good and sustainable
marketing always includes storytelling. The innovator team decided to pack the
final ideas into a creative story. By telling a story we have a red string in
our presentation and it gets even clearer how interconnected the promoted
issues actually are. We will try to present our story in a way, that the viewer
can clearly follow our thinking process and will be encouraged to make also his
own thoughts to further develop the ideas.
Check our
latest progresses on Twitter!
Matthäus
