Future Vision, Strategy and Outlook

Aktias aim in the future will be to develop especially the customer-oriented banking and insurance- solutions and add value to the customers, owners and the local community. Their vision is to be the leading bank in helping customers improve and safeguard their finances. The core values include 5 main themes: responsibility, customer closeness, security, individual service and last but not least, active customer contact. They strive to be a modern, active and committed bank that takes good care of its customers.

In order to being able to integrate their subsidiaries under one brand, Aktia has made the decision to execute a centralised group model control. Thus their strengths in the future will include decision-making on local level. The main targets geographically is the bilingual coastal area as almost 50% of the customers are bilingual (Swedish-speaking Finns) as well as certain chosen cities (Helsinki and its region, Turku, Tampere, Oulu). They aim at achieving growth through cross-selling services and products to the customers of the group. Collaboration is an important part of the services Aktia offer; it is made with partners such as Veritas Pension Insurance and Folksam, which are the two most important of Aktias cooperation partners. Aktia wants to point out that their main competitive advantage is founded on the dialogue between customer and staff. This is possible due to the fact that Aktia is a small bank and wants to offer their customers a close, personal relationship to the bank and its staff.      

Aktia is striving to grow slightly more than the market in the times to come, especially in the fields of services to private customers and small companies. The plan of action includes, as mentioned before, becoming the Finnish champion of customer services in selected customer segments in 2015.

- Mikael L