Done!

The presentation is finally ready! After using all of our creativity and putting much effort into the creation we now have an outstanding presentation which In our opinion clearly illustrates the ideas we developed and thoughts which guided us during the innovation process in Kunstenniemi.

The result of our working process will be finally presented to our customer Aktia and the other participants of INNO58h from 13:30 on in the rooms of Boost Turku!

Matthäus

Finish Straight

Slow but steady our group is heading to the finish straight. The team has developed plenty ideas using different tools of project and innovation management.

The first task was now to sort the ideas and group them as well as to figure out the most important and creative ones. For this purpose every member of the group has created his TOP 5 list of ideas which will eventually lead us to the final list of ideas to be illustrated by our presentation.

Secondly we had to think about composing the presentation itself. Good and sustainable marketing always includes storytelling. The innovator team decided to pack the final ideas into a creative story. By telling a story we have a red string in our presentation and it gets even clearer how interconnected the promoted issues actually are. We will try to present our story in a way, that the viewer can clearly follow our thinking process and will be encouraged to make also his own thoughts to further develop the ideas.

Check our latest progresses on Twitter!

Matthäus

Surprise Surprise

It is really surprising that you can still squeeze out new ideas or discover new facets of a topic just by changed the angle. This even works if you might think that you have already handled the point exhaustively. That is the reason why we continued with a learning café, which again shifted some ideas we had into a totally new direction.

One motto which developed out of this learning café is ”One Touch/One Click” which basically describes many of our values like fast access, clear visualization and easy use.

It is still challenging to figure out the needs which are crucial for our target group. Only if we manage this task we can eventually develop innovative solutions to satisfy the customers´ demands.

Matthäus

Back to the future

Although it might appear that our group is desperately lost in cyberspace: we are heavily thinking about analogue services which can be improved together with the digital ones. Overall improvement is the goal.

Our ideas are revolving around face-to-face service as well as personal visits and phone banking. Further there should be found ways to create a more inviting atmosphere in the branches itself. 24/7 service will be thoroughly discussed and might be implemented by mobile banking as well as video counters in the branches to ensure face-to-face advice all day and all night.

Aktia has yet done successful improvements with some impressively good ideas. We are already on the road, but now heading to the autobahn in order to take over the other cars on their way to the customer…

Be ready for more Royal Mess!

Matthäus

Magda´s Journey

In order to try to see the world with the eyes of a senior customer our team created the very empathetic and decent fictional character of Magda who started a journey to explore the internet. In cooperation with our Silver Surfer Magda we tried to design an extra clear online banking page customized to the needs of elderly customers.

Yes customization, this crucial buzzword will definitely appear also in the further posts. Stay tuned for them!

Matthäus

Inspiration Time

When you are working the whole day you have to find different ways to fresh up our mind and get some new ideas you haven´t initially thought about.

As we discussed possible solutions and got stuck at some point, the group just decided: Why always only look for a solution, shouldn´t we simply analyse the tools we have at hand and afterwards check for the problems we can solve with them?

Done!

Stay tuned to our blog and Twitter to get the latest updates about our working process. Some inspirational thoughts on website design will be posted soon...


Matthäus

Dinner Time!

Empty workspaces as all the people are trying to fill up their batteries during a delicious lunch here in Kunstaniemi. Our group has already collected some ideas and identified fields we are aiming to further develop. But well, as in every creation process there will be most probably totally different results this evening…

Stay Tuned!

Matthäus

Let the innovation commence!

Lots of great ideas are pitched today!

VIDEO: Banking Experience for Elderly People

Links on banking services for the young elderly

Senior citizens pay more (Finnish Competition and Consumer Authority)
BANK4ELDER (B4E, Bank4Elder)
General user needs (B4E, Bank4Elder)
Modern banking for older people (The Engineer)
'Text Banking Touch & Go' FAQ (Text Banking Touch & Go)

There will be more links, so stay tuned!

Kunstenniemi, here we go!

We've arrived in Kunstenniemi and we're already up and creating. We got our Aktia assignment and it goes like this:

"Re-think banking service-design and future banking experience for Aktia using digital and technical solutions (target group: 60-70+)."

Interesting...