Monday 15 April 2013

Magda´s Journey


In order to try to see the world with the eyes of a senior customer our team created the very empathetic and decent fictional character of Magda who started a journey to explore the internet. In cooperation with our Silver Surfer Magda we tried to design an extra clear online banking page customized to the needs of elderly customers.



Yes customization, this crucial buzzword will definitely appear also in the further posts. Stay tuned for them!


Matthäus

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